The Travelodge December Promotional Discount Code
On Monday evening my wife and I agreed to visit relatives in Cornwall at the end of December. As we will be drinking the nearest hotel is best. The nearest hotel with availability on the relevant date is the St.Austell Travelodge. I’ve paid £36.90 for a £41 room and feel cheated. The reason is that on 7th November Travelodge sent me the above email offering a £15 discount for December bookings. The discount voucher clearly states that the offer ends at midnight on 10th November. I tried several times yesterday evening to apply the discount code on the booking system of the Travelodge website. Each time I received a “discount code not recognised”. In the end I found a 10% off code from Vouchercodes.co.uk and used that instead. This saved me £4.10 rather than the £15 I was expecting to save. The difference of £10.90 is not much but equals the approximate cost 3 pints of locally produced Cornish beer that I could have enjoyed.
Seeking a Solution to Regaining My Discount
Perhaps the frustration with the failed code was compounded by the fact that the Travelodge website has no contact facility that addresses such matters. Only a premium rate phone line costing 13p per minute plus your own phone company charges. The high telephone charge is obviously there to deter customers from bothering. I have tried emailing the address used in the December promotion, only to receive an email back to say I had contacted an unmonitored email address. I therefore Tweeted to @TravelodgeUK, made a post on the Travelodge Facebook page and also posted a negative 1 star review on Trustpilot. From looking at the Facebook page I can see other people appear to have had a similar problem.
Travelodge’s Twitter Response
This morning, as I was writing this blog post, I have received a reply tweet from Karen at Travelodge. See below.
The Travelodge reply Tweet states that the promotion had reached its limit. I do not recall seeing that there was any mention of a [volume] limit in the promotional email.
The Travelodge Promotional Small Print
Having received the reply Tweet from Travelodge, I have examined the small print of the promotional code email. This is shown below.
I have also followed the full terms and conditions link shown as Travelodge.co.uk/christmasparty. What the Travelodge promotional small print points out is that the offer is subject to availability at the time of booking. Hmmm. What does “subject to availability” mean in this context? There was obviously availability at the hotel that I booked. Otherwise I would not have been able to book a room. What I suspect it means in legalese and technical jargon is that the promoter reserves the right to apply its yield management algorithm and withdraw the offer if certain interest or booking thresholds are triggered. Having heard similar horror stories about booking problems with Travelodge, I may explore the yield management issue further in a future post.